Privacy Policy

Last Updated: 2026

Madeleine Rose ("we," "us," "our," or "Company") operates the madeleinerose.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all associated features and functionalities.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our website.

Information We Collect

We collect information in the following ways:

Personal Information: When you interact with our site, we may collect your name, email address, phone number, and other contact details you voluntarily provide.
Technical Data: We automatically collect your IP address, browser type, operating system, referral source, and pages visited.
Cookie Data: Information stored through cookies and similar tracking technologies (see Cookie Policy below).
Usage Data: Information about how you interact with our content, including clicks, time spent on pages, and affiliate links followed.
Device Information: Device identifiers and mobile network information.

How We Use Information

We use collected information for the following purposes:

To provide and improve our website functionality and user experience
To track affiliate commissions and performance metrics related to Mystake and other casino partners
To conduct website analytics and understand user behaviour
To send you marketing communications (with your consent where required)
To comply with legal obligations and prevent fraud
To respond to your inquiries and provide customer support
To personalise content and recommendations

Cookie Policy

Our website uses cookies and similar tracking technologies to enhance your experience. Cookies are small files stored on your device.

Types of Cookies We Use:

Essential Cookies: Required for website functionality and security.
Analytics Cookies: Track user behaviour to improve our site (e.g., Google Analytics).
Affiliate Tracking Cookies: Monitor clicks and referrals to casino partners for commission purposes.
Marketing Cookies: Enable retargeting and personalised advertising.

Cookie Opt-Out: You may disable cookies through your browser settings. Please note that disabling certain cookies may affect website functionality. You can also opt out of third-party analytics using industry tools such as the Google Analytics Opt-Out Browser Add-on.

Third-Party Links

Our website contains links to external websites, including Mystake and other casino operators and affiliate partners. We are not responsible for the privacy practices, content, or policies of linked third-party websites. We strongly recommend reviewing the privacy policies of any third-party site before providing personal information or engaging in transactions.

When you click an affiliate link and visit a casino partner's site, they may collect data independently according to their own privacy policies.

Your Rights

Under UK law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:

Right of Access: Request a copy of the personal data we hold about you.
Right to Rectification: Request correction of inaccurate or incomplete information.
Right to Erasure: Request deletion of your personal data ("right to be forgotten").
Right to Restrict Processing: Request limitation of how we use your data.
Right to Data Portability: Request your data in a structured, portable format.
Right to Object: Object to processing for direct marketing or other purposes.
Right to Lodge a Complaint: File a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.

To exercise these rights, contact us using the details below.

Data Retention

We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

Affiliate Data: Retained for the duration of our partnership and 7 years for tax and audit purposes.
Contact Information: Retained until you request deletion or unsubscribe.
Analytics Data: Typically retained for 26 months.
Cookie Data: Retained according to individual cookie expiration settings.

Contact Us

If you have questions, requests, or concerns regarding this Privacy Policy or our privacy practices, please contact us at:

Email: [email protected]
Website: madeleinerose.co.uk

We will respond to your request within 30 days as required by UK law.

This Privacy Policy is effective from 2026 and may be updated periodically to reflect changes in our practices or legal requirements. We will notify you of significant changes via email or prominent notice on our website.